World Of Advertising

The buttons below provide guidance for each of the strands covered

Inquiring and Analysing

Developing Ideas

Creating the Solution

Evaluating

Statement of Inquiry

Advertisements as a form of communication have evolved through time and space to influence audiences’ perspectives.

Objectives Covered during this Unit: A, B, C, D

Design Challenge

You are an advertising expert at an NGO, which is a Non-Governmental Organization.

You need to create an advertisement for an issue that you think is important.

Which target audience are you trying to communicate with?

You want your target audience to do, feel or think something when seeing the advertisements.

Inquiry Questions

factual How can different advertising techniques change an audience’s perspective about a product or issue? conceptual What factors affect how an advertisement may change over a long period of time? debatable

To what extent can you sell a bad product through good advertising? debatable Do ads communicate messages so strongly that they destroy our freedom of choice

You will use the design cycle while creating your advertisements. We will be completing some tasks on worksheets. When complete, the worksheets can be uploaded to your e-portfolio.

Your worksheet can be found on Google Classroom.

Key Terms

target audience
advertisement
layout
technique

hype
association
testimonial
sense appeal

repetition
call to action
endorsement
must-have