objective B – Resource Site

developing_ideas-1

Develop Design Ideas Develop Planning Drawings Or Diagrams

For this task, we will:

Create at least 3 design ideas

Present the chosen idea with annotations

Create a more detailed planning for your advertisement

Your grade will be based on the Assessment criteria posted on the worksheet.

Develop Design Ideas

When developing design ideas, you can create a layout in Google Drawings, Pixlr, etc. You can also choose to work with collage techniques using magazines.

What is layout actually?

Layout is the relationship between images, text and other visual elements on a page.

Advertisers often spend a lot of time thinking about what the audience will see first. We read words on a page from left to right. We also do this with images. Sometimes it can be important to put the text in the upper left-hand corner. Other times an image can be more important. Choices about layout are made so that the advertisement has the most impact.

Impact is the effect something has on someone. If the layout is well done and exciting it will have impact and be interesting to the target audience.

layout

When creating your advertisement design ideas, make sure that you include annotations. Annotations tell the viewer what color the images, text and other visual elements will be. It also explains things that maybe aren’t clear. You should also include annotations that tell us who your target audience is.

What images will be used? Remember to use only creative commons images, photograph, or draw your own.
Which of the Techniques, like “hype”, “association”, “endorsement” will you use to communicate your message? You can use more than one.

Look at the advertisement idea below for a product advertisement.

flyingCat
You may find it easier to draw your ideas on paper and then take a picture with a digital camera. The picture can then be emailed to your school email.