{"id":68,"date":"2016-04-05T20:42:57","date_gmt":"2016-04-05T20:42:57","guid":{"rendered":"http:\/\/design.KEVINLEECONRAD.COM\/?page_id=68"},"modified":"2024-11-27T09:22:17","modified_gmt":"2024-11-27T08:22:17","slug":"world-of-advertising","status":"publish","type":"page","link":"https:\/\/design.KEVINLEECONRAD.COM\/?page_id=68","title":{"rendered":"World Of Advertising"},"content":{"rendered":"<h2 style=\"text-align: center;\">World Of Advertising<\/h2>\n<h6 style=\"text-align: center;\"><strong>The buttons below provide guidance for each of the strands covered<\/strong><\/h6>\n<div class=\"t4p-content-boxes content-boxes columns t4p-columns-4 t4p-content-boxes-1 content-boxes-icon-boxed row\">\n<div class=\"t4p-column content-box-column content-box-column-1 col-lg-3 col-md-3 col-sm-3\"><div class=\"col content-wrapper content-wrapper-boxed\"><div class=\"heading heading-with-icon\"><a class=\"heading-link\" href=\"http:\/\/design.kevinleeconrad.com\/?page_id=1191\" target=\"_self\"><div style=\"margin-left:-50px;top:-100px;\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/A_Button.png\" width=\"100\" height=\"100\" \/><\/div><\/a><\/div><div class=\"content-container\">Inquiring and Analysing<\/div><\/div><\/div>\n<div class=\"t4p-column content-box-column content-box-column-2 col-lg-3 col-md-3 col-sm-3\"><div class=\"col content-wrapper content-wrapper-boxed\"><div class=\"heading heading-with-icon\"><a class=\"heading-link\" href=\"http:\/\/design.kevinleeconrad.com\/?page_id=1184\" target=\"_self\"><div style=\"margin-left:-50px;top:-100px;\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/B_Button.png\" width=\"100\" height=\"100\" \/><\/div><\/a><\/div><div class=\"content-container\">Developing Ideas<\/div><\/div><\/div>\n<div class=\"t4p-column content-box-column content-box-column-3 col-lg-3 col-md-3 col-sm-3\"><div class=\"col content-wrapper content-wrapper-boxed\"><div class=\"heading heading-with-icon\"><a class=\"heading-link\" href=\"http:\/\/design.kevinleeconrad.com\/?page_id=1189\" target=\"_self\"><div style=\"margin-left:-50px;top:-100px;\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/C_Button.png\" width=\"100\" height=\"100\" \/><\/div><\/a><\/div><div class=\"content-container\">Creating the Solution<\/div><\/div><\/div>\n<div class=\"t4p-column content-box-column content-box-column-4 col-lg-3 col-md-3 col-sm-3\"><div class=\"col content-wrapper content-wrapper-boxed\"><div class=\"heading heading-with-icon\"><a class=\"heading-link\" href=\"http:\/\/design.kevinleeconrad.com\/?page_id=4082\" target=\"_self\"><div style=\"margin-left:-50px;top:-100px;\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/D_Button.png\" width=\"100\" height=\"100\" \/><\/div><\/a><\/div><div class=\"content-container\">Evaluating<\/div><\/div><\/div><div class=\"t4p-clearfix\"><\/div><strong><div class=\"t4p-clearfix\"><\/div><\/div><\/strong><\/p>\n<div>\n<div style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3176 aligncenter\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/WOA-233x300.png\" alt=\"\" width=\"249\" height=\"320\" \/><\/div>\n<h3 style=\"text-align: center;\"><\/h3>\n<p style=\"text-align: center;\"><strong><div class=\"t4p-content-boxes content-boxes columns t4p-columns-1 t4p-content-boxes-2 content-boxes-icon-boxed row\"><\/strong><br \/>\n<strong> <div class=\"t4p-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12\"><div class=\"col content-wrapper-background content-wrapper-boxed\" style=\"background-color:#eeeeee;\"><div class=\"heading heading-with-icon\"><div class=\"icon\"><i style=\"border-color:#cccccc;background-color:#f7b901;color:#000000;\" class=\"fa fontawesome-icon medium fa-sun-o circle-yes fa-spin\"><\/i><\/div><h2 class=\"content-box-heading\">Statement of Inquiry<\/h2><\/div><div class=\"content-container\"><span style=\"color: #808080;\">Advertisements as a form of communication have evolved through time and space to influence audiences\u2019 perspectives.<\/span><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">Objectives Covered during this Unit: <span style=\"color: #808080;\"><strong>A, B, C, D<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong><\/div><\/div><\/div><div class=\"t4p-clearfix\"><\/div><div class=\"t4p-clearfix\"><\/div><\/div><\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"t4p-content-boxes content-boxes columns t4p-columns-1 t4p-content-boxes-3 content-boxes-icon-boxed row\">\n<div class=\"t4p-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12\"><div class=\"col content-wrapper-background content-wrapper-boxed\" style=\"background-color:#eeeeee;\"><div class=\"heading heading-with-icon\"><div class=\"icon\"><i style=\"border-color:#cccccc;background-color:#f7b901;color:#000000;\" class=\"fa fontawesome-icon medium fa-cube circle-yes\"><\/i><\/div><h2 class=\"content-box-heading\">Design Challenge<\/h2><\/div><div class=\"content-container\">\n<p><span style=\"font-weight: 400;\">You are an advertising expert at an <\/span><b>NGO<\/b><span style=\"font-weight: 400;\">, which is a Non-Governmental Organization. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to create an advertisement for an issue that you think is important. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which target audience are you trying to communicate with? <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">You want your target audience to do, feel or think something when seeing the advertisements.<\/span><\/p>\n<h5 style=\"text-align: center;\"><\/div><\/div><\/div><div class=\"t4p-clearfix\"><\/div>\n<div class=\"t4p-clearfix\"><\/div><\/div><\/h5>\n<p style=\"text-align: center;\"><strong><div class=\"t4p-content-boxes content-boxes columns t4p-columns-1 t4p-content-boxes-4 content-boxes-icon-boxed row\"><div class=\"t4p-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12\"><div class=\"col content-wrapper-background content-wrapper-boxed\" style=\"background-color:#eeeeee;\"><div class=\"heading heading-with-icon\"><div class=\"icon\"><i style=\"border-color:#cccccc;background-color:#f7b901;color:#000000;\" class=\"fa fontawesome-icon medium fa-question circle-yes\"><\/i><\/div><h2 class=\"content-box-heading\">Inquiry Questions<\/h2><\/div><div class=\"content-container\"><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-887 aligncenter\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/factual.png\" alt=\"factual\" width=\"138\" height=\"54\" \/>How can different advertising techniques change an audience\u2019s perspective about a product or issue?<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-886 aligncenter\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/conceptual.png\" alt=\"conceptual\" width=\"197\" height=\"53\" \/>What factors affect how an advertisement may change over a long period of time?<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-885\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/debatable.png\" alt=\"debatable\" width=\"180\" height=\"54\" \/><\/p>\n<p style=\"text-align: center;\">To what extent can you sell a bad product through good advertising?<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-885\" src=\"http:\/\/design.KEVINLEECONRAD.COM\/wp-content\/uploads\/debatable.png\" alt=\"debatable\" width=\"180\" height=\"54\" \/>Do ads communicate messages so strongly that they destroy our freedom of choice<\/div><\/div><\/div><div class=\"t4p-clearfix\"><\/div><div class=\"t4p-clearfix\"><\/div><\/div>\n<p style=\"text-align: center;\"><strong>You will use the design cycle while\u00a0creating\u00a0your advertisements<span style=\"font-size: medium;\">. We will be completing some tasks\u00a0on worksheets. When complete, the worksheets can be uploaded to\u00a0your e-portfolio.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"t4p-alert alert custom alert-dismissable alert-custom alert-shadow t4p-animated\" style=\"background-color:;color:#dd3333;border-color:#dd3333;border-width:3px;\" animation_class=\"t4p-animated\" data-animationType=\"shake\" data-animationDuration=\"0.1\">\n  <button style=\"color:#dd3333;border-color:#dd3333;\" type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-hidden=\"true\">&times;<\/button>\n<span class=\"alert-icon\"><i class=\"fa fa-lg fa-exclamation-circle\"><\/i><\/span>Your worksheet\u00a0can be found on Google Classroom.<\/div>\n\n<p><!--<\/div>\n\n\n\n\n<div><\/div>\n\n\n\n\n<div style=\"text-align: center;\"><\/div>\n\n\n\n\n<div style=\"text-align: center;\">\n\n\n<p style=\"text-align: center;\">\u00a0[content_boxes layout=\"icon-boxed\" columns=\"1\" class=\"\" id=\"\"][content_box title=\"World Of Advertising Timeline\" backgroundcolor=\"#eeeeee\" icon=\"fa-calendar\" iconcolor=\"#000000\" circlecolor=\"#f7b901\" circlebordercolor=\"#cccccc\" iconflip=\"\" iconrotate=\"\" iconspin=\"no\" image=\"\" image_width=\"35\" image_height=\"35\" link=\"\" linktarget=\"_self\" linktext=\"\" animation_type=\"0\" animation_direction=\"down\" animation_speed=\"0.1\"][google-drive-embed url=\"https:\/\/docs.google.com\/a\/intsch.se\/document\/d\/1T0FQcph84N3UYoUNZ-8epdXmUsKX0-TEBrfNgJPc3Qo\/preview\" title=\"Timeline World Of Advertising\" icon=\"https:\/\/ssl.gstatic.com\/docs\/doclist\/images\/icon_11_document_list.png\" width=\"850\" height=\"300\" style=\"embed\"][\/content_box][\/content_boxes]\n\n\n\n--><\/p>\n<\/div>\n<p style=\"text-align: center;\">\u00a0<div class=\"t4p-content-boxes content-boxes columns t4p-columns-1 t4p-content-boxes-5 content-boxes-icon-boxed row\"><div class=\"t4p-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12\"><div class=\"col content-wrapper-background content-wrapper-boxed\" style=\"background-color:#f2f2f2;\"><div class=\"heading heading-with-icon\"><div class=\"icon\"><i style=\"border-color:#cccccc;background-color:#f7b901;color:#000000;\" class=\"fa fontawesome-icon medium fa-key circle-yes\"><\/i><\/div><h2 class=\"content-box-heading\">Key Terms<\/h2><\/div><div class=\"content-container\"><div class=\"t4p-one-third one_third t4p-column\">\n<span style=\"color: #808080;\">target audience<\/span><br \/>\n<span style=\"color: #808080;\">advertisement<br \/>\n<\/span><span style=\"color: #808080;\">layout<\/span><br \/>\n<span style=\"color: #808080;\">technique<\/span><\/div>\n<div class=\"t4p-one-third one_third t4p-column\">\n<span style=\"color: #808080;\">hype<\/span><br \/>\n<span style=\"color: #808080;\">association<\/span><br \/>\n<span style=\"color: #808080;\">testimonial<\/span><br \/>\n<span style=\"color: #808080;\">sense appeal<\/span><br \/>\n<\/div><div class=\"t4p-one-third one_third t4p-column last\">\n<span style=\"color: #808080;\">repetition<\/span><br \/>\n<span style=\"color: #808080;\">call to action<\/span><br \/>\n<span style=\"color: #808080;\">endorsement<\/span><br \/>\n<span style=\"color: #808080;\">must-have<\/span><br \/>\n<\/div><div class=\"t4p-clearfix\"><\/div><\/div><\/div><\/div><div class=\"t4p-clearfix\"><\/div><div class=\"t4p-clearfix\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>World Of Advertising The buttons below provide guidance for each of the strands covered You will use the design cycle while\u00a0creating\u00a0your advertisements. We will be completing some tasks\u00a0on worksheets. When complete, the worksheets can be uploaded to\u00a0your e-portfolio. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":21,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/pages\/68"}],"collection":[{"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68"}],"version-history":[{"count":42,"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":4088,"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/pages\/68\/revisions\/4088"}],"up":[{"embeddable":true,"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/design.KEVINLEECONRAD.COM\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}