Explain And Justify The Need Identify And Prioritise The Research Analyse Existing Products Develop A Design Brief
Explain And Justify The Need
Identify And Prioritise The Research
Take notes as you do your research. As the Chinese proverb says, The faintest ink is more powerful than the strongest memory.

 

  • Start a document where you take notes and paste the link where you found the resource. This will make it easier when completing your bibliography later on.
  • Read through your notes and summarise the information in your own words.
  • Don’t ask questions when doing a Google search.

 

    • Watch the video below for some helpful tips.

 

Analyse Existing Products

After choosing a product, we will use SWOT analysis. This is a way to compare different products related to the product or service that we want to design. SWAT stands for Strengths, Weaknesses, Opportunities and Threats. Analysing existing products is the basis for creating a successful product of our own. Consider the elements from the perspective of a product developer and customer. Look at the questions below when completing your SWAT analyses. You do not need to answer all of the questions, but let them guide you in your analyses.

 

Strengths:

  • What advantages does the product have?
  • What does the product do better than a similar product?
  • What unique or lowest-cost resources can this product use that others can’t?
  • What might customers see as a strength of this product?

Weaknesses:

  • What about the product could be improved?
  • What should be avoided?
  • What are the products weaknesses (real or perceived)?
  • What might not make the product successful or popular?

Opportunities:

What opportunities can you see for this product in the future? If you look at the product’s strengths, do they offer any opportunities?
  • What good opportunities can you spot with your product?
  • What interesting trends are you aware of?

opportunities can come from such things as:

  • Are there changes in technology that might give the developer opportunities?
  • Will social and environmental changes offer opportunities?

Threats

include external factors, like changes in safety policy, or air quality standards and are things that are often outside our control.
  • What obstacles does the product face?
  • What are the competitors doing?
  • Are changes in technology threatening this product?
  • Could any of the weaknesses threaten this product’s future?

SWOT analysis

Here are examples of SWOT analyses.

 

 

Develop A Design Brief

 

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